Discover Sydney

overhead shot of Sydney beach

G’day and welcome to Sydney!

The weather, the diversity, the colours: expect no less than a warm welcome in Sydney.  With over 250 languages spoken and nearly 40% of its residents born overseas, it’s safe to say that Sydney is one of the most multicultural cities in the world.

Sydney boasts a wide range of cultures, cuisines and entertainment and every neighborhood has its own distinctive energy and character. Despite its assortment of people, Sydney enjoys a remarkable social cohesion and is consistently ranked as one of the friendliest cities in the world.

Take it from homegrown international director, Baz Luhrmann:

Sydney harbour
“If Paris is a city of lights, Sydney is the city of fireworks.”
Sydney vibrant lights

Innovation and ideas

The city is renowned for its vibrant energy. Sydney is home to some of the most important centres of excellence , where researchers, policy makers and innovators come up with crucial solutions to global challenges, leading the world in innovative thinking. 

Fun fact: did you know that Australia is home to some of the inventions that have changed the world? From Wi-Fi technology, the black box flight recorder, the electronic pacemaker, the Cochlear implant (bionic ear), to the first automatic vinyl record-changer and even Google Maps... Aussies have made their mark on a good part of everyone's daily lives.

Design Community and Connections

Home to household names such as Atlassian, Canva and Animal Logic, Sydney’s tech scene is world-class, the city on track to rivalling Silicon Valley’s status as a global tech hub. 

We’ve got top-notch design teams in financial services, telecommunications, retail, science, health & medicine, government, education, and many other sectors. Not just for the big players, Sydney’s start-up scene is also flourishing, with over 70 start-up incubators and accelerators in the city alone!

Our design community is vast and highly engaged – with professional organisations such as IxDA Sydney, Sydney Design Thinking, Enterprise UX Sydney, Sydney Creative Customer Experience, Sydney Product Design and many more, attracting over 2,000 members each.

IxDA Sydney event
Sydney view from the air

Gateway to the Asia Pacific

As the most multicultural city in the Asia-Pacific region, Sydney lives up to its reputation as an Australasian gateway for our North American and European counterparts doing business in Asia.

It is an established global network built on talent, community and know-how, with great connectivity to the rest of APAC.


We’re ranked 15th in the Global Destination Sustainability Index (2021) and we continue to improve

Sydney is at the forefront of the mission to redefine Australia’s sustainability credentials.

couple with bicycle overlooking the beach
Image credit: Anson Smart, Tourism Australia
Food scene of Sydney
Image credit: Tourism Australia

Discover the best of Sydney

Find everything you need to know about Sydney and discover how you can enjoy the experience while you’re here for Interaction 24. We listed these experts who will help you find the best eats, drinks and experiences: