Parameswaran Venkataraman

Co-founder - 3 Big Things

Param is co-founder of 3 Big Things, a newly founded behavioural design consulting practice focused on India. Over the last 26 years, Param has been in design and innovation leadership roles across companies like IDEO,, Dr. Reddy’s, and Tata Digital. He began his career in Interaction design, transitioned into Design research & Strategy, and over the last 10-12 years, has been instrumental in setting up and establishing strategic design capabilities & culture in several organisations.

Param served as Chief Design Officer and executive team member at, where he helped build a practice of over 75 Design & Behavioral Science specialists working at the intersection of data science and design. Prior to, Param set up and led Studio 5B - a design thinking & innovation Centre at Dr. Reddy’s, a leading pharmaceutical company. Some of the work done at Dr. Reddy's is now a featured case study in IDEO U’s course on Designing for Change.

Param is passionate about mindfulness and the ‘art of stillness’. At the end of each year, he publishes a toolkit for applying Mindfulness and Design Thinking principles for personal reflections on the year that went past, and to create a vision for the year ahead.


The Leapfrog Mindset for Designers: Principles Inspired by India's Exponential Leaps in Unlikely Areas

The world of design is at an inflection point today, with the arrival of Generative AI, large scale democratisation of design tools (Figma) and methods, the increasing need for speed, and more such forces changing the way we do things as designers. There has never been a better moment than now, for us designers to reimagine and reinvent, and to leapfrog.

What better place to draw inspiration from, than a country which has now made leapfrogging a habit! India has now shown that it can create radical transformations even in areas where success seemed unlikely, or even impossible. Examples include Space exploration, the UID (unique identification) project, COVID vaccine development and deployment (approximately 800m people taken two doses), and the Unified Payments Interface (UPI) adopted by 300 million people doing transactions worth $200 billion! This talk aims to extract principles from these exponential leaps made over the last several decades and apply them to the design community and context. 

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